To Improve Mobile Ad Serving Platforms
Since cellphones now outnumber TV sets by over 2 to 1 and Internet users by nearly 3 to 1, advertisers across multiple markets are rushing to tap the power of this expanding medium through mobile advertising. mobile ad serving platforms campaigns center around sending spam-free, targeted advertising and marketing messages to receptive consumers through their cellphones or handheld devices. And they're catching on – fast!
Brad Smithof WirelessWeek noted that mobile advertising was an industry about willing to explode. That has been in 2007, and he couldn't have now been more right. Based on Brian Wieser, the Global Director of Forecasting at Magna Insights, US advertisers will spend $229 million on mobile ads in 2009, up 26% from 2008.
The greatest boost to the emerging kind of advertising was definitely the introduction of Smartphones. Through this handy device, consumers now surf the net everyday irrespective of where they are. A study by AOL's Platform-A suggests that Smartphone users are extremely interested and engaged in mobile advertising campaigns, propelling the toward amazing results. They're clicking on advertisements, requesting additional information or coupons, and even making purchases directly via their Smartphones. The prospect of mobile marketing appears virtually limitless.
Since the mobile advertising sector has skyrocketed, so has the necessity for a new niche in the market: mobile ad network aggregators. These aggregators primarily become a liaison between video advertising for publishers , advertisers, and carriers to simply help ease uninformed marketers into mobile campaigns. Since aggregators use and have a romantic knowledge of a wide variety of advertising networks, they could efficiently publish advertisers on multiple, targeted ad servers for an even more global campaign reach.
